“Winnipeggers Living in poverty affects every aspect of life. It limits where people can travel when they cannot afford gas or bus fare, and it can force families into impossible situations, like choosing between paying for housing and paying for food. Reducing poverty produces better outcomes in education, employment, and community safety. The City of Winnipeg has many policy tools to address poverty issues in the areas of safety for all, transit, housing, recreation, and more. Reducing poverty is also a key dimension of reconciliation — the Truth and Reconciliation Commission considers poverty and homelessness as just some of the devastating legacies of residential schools, and Indigenous people continue to be overrepresented among those living in poverty.1 Since other AMB chapters such as housing, safety, and Indigenous relations address poverty reduction policy, this poverty reduction chapter will focus on areas including living wage, education, social procurement, and community economic development
Poverty reduction plan
After many community organizations advocated hard for a comprehensive poverty plan in Winnipeg, the City of Winnipeg responded by putting out its first poverty reduction strategy in 2021.2 It was created with the help of frontline community members to tackle poverty at its root causes, but was released with no resources or new budgetary commitments. At the time of the four year budget cycle at the City of Winnipeg, Make Poverty
History Manitoba’s City Working Group advanced several priorities for the City to include in its budget, in the areas of safety, transit, youth programming, and staff training in anti-oppression. Unfortunately, none of these were funded.3 The AMB will resource the Winnipeg Poverty Reduction Plan to make a real dent in poverty in Winnipeg. Expenditures related to transit, recreation, and safety are listed in other chapters
Living wage
All Winnipeggers should have access to an income that enables them to meet all their basic needs and to participate fully in their community and in the economy. The 2025 Winnipeg living wage, as calculated by CCPA Manitoba, is $19.77 an hour.4 The living wage provides a wage sufficient to afford necessities such as food, shelter, childcare, and transportation, but it does not cover the costs of loans, debt payments, or saving for retirement. While the provincial government is responsible for setting the minimum wage and for setting Employment and Income Assistance rates,
the City can play a role in improving income and employment outcomes for Winnipeggers with its own hiring practices, ensuring a living wage for City of Winnipeg employees and contractors. CUPE Local 500 has negotiated wages for the lowest paid employees that are equivalent to a living wage, which is a step forward. However, all service providers and sub-contractors going forward should pay a living wage. The City of Winnipeg has previously estimated the cost of ensuring all contractors pay at least a living wage to be $1.6 million
Buy local
The “elbows up” movement began in Canada in response to the threats of tariffs from the U.S. Local purchasing programs ensure that municipal tax dollars achieve a greater economic impact within a given city or region, recirculating within the local economy to promote employment and spending, rather than leaking out to other jurisdictions. Winnipeggers spoke out about this in spring 2026 when a long-standing local contract for food services at several golf courses was granted to an American corporate food contractor, Aramark, over the iconic local restaurant Salisbury House, which had held the contract for 16 years. The City stated this decision was in part a result of local preference prohibitions within North American free trade agreements.6 While there are limits in Canadian trade deals to buying local, they are not determinative. Winnipeg can establish a Buy Local policy and identify suppliers with intrinsic characteristics. For example, the city could give preference to unionized workplaces, co-operatives, or certified sustainable or fair-trade goods and services.